“I can’t wait to share with you all the gushing comments I am getting from all my leadership team colleagues!”
Rebecca Hutchinson - Sr. Director of Marketing and Communication, Girl Scouts of LA
A CASE STUDY:
The Girl Scouts of Los Angeles had a branding problem. They had become perceived as being simply about “cookies, camp, and crafts” as they put it. There was a “stereotypical girl scout” image and experience that didn’t reflect the dynamic, inclusive, and impactful work they were doing every day. If they were going to expand their reach, they needed audiences to see the truth, and to be inspired to take action.